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AI visibility benchmark · Laval, QC · Oct 20

Laval buyers are asking AI where to buy a car.
No dealership owns these answers yet.

We asked ChatGPT, Gemini and Perplexity 12 real buyer questions in 1 parts of the Laval area. 56% of the 36 answers sent buyers to a marketplace, and the most-named dealership showed up in just 6. The lead is up for grabs — see where you stand before your competitors do.

Use your dealership or dealer-group email; a personal email works too. We also check your website’s AI readiness. Free.

ChatGPTsaved Oct 20

“Quel est le meilleur VUS d'occasion à sept places que je peux avoir pour 800 $ par mois à Laval?”

The answer named

  • Chomedey Toyota Laval
  • Acura De Laval
  • Desmeules Chrysler
  • Subaru de Laval

And sent the buyer to

  • cars.com
  • desmeules.ca
  • autoconfisa.com
  • leprixdugros.com
One of 36 saved answersall questions ↓

The dealerships AI names in Laval

The whole field is bunched together: the leader is named in 6 of 36 answers, and a handful of answers separates the top three from the pack. Counted across the 58 tracked Laval area dealerships; ties share a rank. Nothing is paid for — VIN Index members are counted exactly like everyone else.

  1. 1Auto Primo6 of 36
  2. 2Acura De Laval4 of 36
  3. 2Auto Shelby4 of 36

13 more Laval dealerships were named. Is yours one of them?

See the full leaderboard, and where you rank

Every dealership AI named for Laval buyers, plus your own report with the exact answers.

Use your dealership or dealer-group email; a personal email works too. We also check your website’s AI readiness. Free.

Your opportunity in Laval

Most of these answers are still up for grabs.
Here’s how to take them first.

16of 36

Laval buyer answers name no tracked local dealer yet

We do thisAnswer pages built around these exact questions, filled with your inventory.

30of 76

Dealer sites missing vehicle data AI can read

No complete machine-readable price, mileage and year on the vehicle pages.

We do thisEvery vehicle published with its price, mileage and year labelled for AI.

65of 81

Inventory hidden behind JavaScript

Vehicle pages that don’t fully appear to most AI crawlers.

We do thisVehicle pages served as plain, readable HTML.

33of 75

Dealer sites turn away an AI crawler

At least one refused — most often GPTBot, ClaudeBot, PerplexityBot.

Your fixAllow AI crawlers in your site’s firewall or bot settings — usually a single setting.

VIN Index publishes your inventory as pages AI can read and cite — straight from your feed, with no change to your website — and every enquiry goes to you. The first dealers here to do it are competing with almost no one.

See where you rank

Website figures: the newest VIN Index AI-readiness check of every Laval area dealership website we track (81 sites, Sep 7–Oct 20) — wider than the 58 dealerships on the leaderboard, which are the ones we match by name in answers. Each card counts only the sites where that particular check gave a clear result, so each has its own total. Sites may have changed since. Totals across dealerships, never about one.

The VIN Index content engine

AI quotes pages that answer the question.
We write them for you.

  1. 01

    Finds the questions

    The buyer questions AI is fielding in Laval — like the 12 on this page — matched to what you have on the lot.

  2. 02

    Writes the answers

    A page for each question, built from your live inventory, prices and payments, published on your own VIN Index site.

  3. 03

    Tracks the citations

    Regular checks across ChatGPT, Gemini and Perplexity show which pages AI is quoting, and which questions to answer next.

An Ottawa used-car dealership, on the content engine

40 answer pages · through Sep 28

0→10

From invisible to named in nearly half its buyer answers (10 of 21) in 10 weeks.

14days

From its first answer page going live to AI citing it as the source.

171

Times AI cited its VIN Index pages in the last 14 days, across 37 different buyer questions.

The dealership’s own tracked questions, not this page’s sample, and none names a dealership. “Named” compares the same questions and assistants in its first ten days of checks (Jul 18) and its latest ten (Sep 28). Citation counts are from our checks, not buyer traffic. One dealership’s result, not a guarantee.

See where you rank

36

AI answers saved across 1 parts of the Laval area

56%

cite a listing marketplace like CarGurus, AutoTrader or Clutch

56%

name one of the 58 tracked local dealerships in the answer itself

6 of 36

the most any single Laval dealership was named — nobody's running away with it

The 12 questions, asked in every area

  • J'ai besoin d'un véhicule d'occasion à traction intégrale pour l'hiver à Laval. Qu'est-ce qui est bien à moins de 25 000 $?
  • J'ai besoin d'un véhicule d'occasion à traction intégrale pour l'hiver à Laval. Qu'est-ce que je peux avoir pour 600 $ par mois?
  • Quel est le meilleur VUS d'occasion à sept places à moins de 30 000 $ à Laval?
  • Quel genre de véhicule d'occasion puis-je avoir pour 400 $ par mois à Laval?
  • Quelle est une bonne auto d'occasion pour aller au travail à Laval pour moins de 400 $ par mois?
  • J'ai 20 000 $ comptant pour une auto d'occasion à Laval. Qu'est-ce que je devrais acheter?
  • Quel est le meilleur VUS d'occasion à sept places que je peux avoir pour 800 $ par mois à Laval?
  • Quel VUS d'occasion devrais-je acheter pour moins de 25 000 $ à Laval?
  • Quel VUS d'occasion puis-je avoir pour environ 500 $ par mois à Laval?
  • Quels concessionnaires indépendants de véhicules d'occasion devrais-je considérer à Laval?
  • Je paie comptant une auto d'occasion pour aller au travail à Laval. Qu'est-ce que je peux avoir pour 15 000 $?
  • Où devrais-je acheter un véhicule d'occasion à Laval?

Each asked in Laval — 36 answers in all. No question names a dealership, so a dealer only counts when AI brings them up on its own.

Where the answers send buyers

Which websites the 36 answers pointed buyers to. The marketplaces publish a price and a payment for every car in one place — exactly what a budget question asks for — so that’s where the answers go.

56%

of answers cite a listing marketplace

75%

of answers cite a local dealership’s own website

Linking isn’t recommending: an answer can list a dealer’s page among its sources — any dealer’s, not only the 58 on the leaderboard — without naming that dealer to the buyer. That’s why this is higher than the 56% of answers that name one.

  1. 1otogo.ca13 / 36
  2. 2autoshelby.com11 / 36
  3. 3automobileendirect.com10 / 36
  4. 4cargurus.ca10 / 36
  5. 5autotrader.ca8 / 36
  6. 6groupelauzon.com7 / 36
  7. 7occasionbeaucage.com7 / 36
  8. 8arbourvw.com6 / 36
  9. 9bonauto.ca6 / 36
  10. 10desmeules.ca6 / 36

The questions no Laval dealer is winning yet

How often each question’s answers named a local dealership, across every area and every assistant. “Où devrais-je acheter un véhicule d'occasion à Laval?” gets a dealer named 100% of the time; the budget questions are where the answers go elsewhere.

  1. J'ai besoin d'un véhicule d'occasion à traction intégrale pour l'hiver à Laval. Qu'est-ce qui est bien à moins de 25 000 $?0%
  2. J'ai besoin d'un véhicule d'occasion à traction intégrale pour l'hiver à Laval. Qu'est-ce que je peux avoir pour 600 $ par mois?33%
  3. Quel est le meilleur VUS d'occasion à sept places à moins de 30 000 $ à Laval?33%
  4. Quel genre de véhicule d'occasion puis-je avoir pour 400 $ par mois à Laval?33%
  5. Quelle est une bonne auto d'occasion pour aller au travail à Laval pour moins de 400 $ par mois?33%
  6. J'ai 20 000 $ comptant pour une auto d'occasion à Laval. Qu'est-ce que je devrais acheter?67%
  7. Quel est le meilleur VUS d'occasion à sept places que je peux avoir pour 800 $ par mois à Laval?67%
  8. Quel VUS d'occasion devrais-je acheter pour moins de 25 000 $ à Laval?67%
  9. Quel VUS d'occasion puis-je avoir pour environ 500 $ par mois à Laval?67%
  10. Je paie comptant une auto d'occasion pour aller au travail à Laval. Qu'est-ce que je peux avoir pour 15 000 $?100%
  11. Quels concessionnaires indépendants de véhicules d'occasion devrais-je considérer à Laval?67%
  12. Où devrais-je acheter un véhicule d'occasion à Laval?100%

Share of that question’s answers (3 each) naming at least one tracked local dealership.

The assistants don’t answer alike

Same questions, same areas, same day. How often each one named a local dealership, and how often it pointed to a marketplace.

ChatGPT12 answers

Named a local dealership83%
Cited a marketplace50%

Gemini12 answers

Named a local dealership50%
Cited a marketplace25%

Perplexity12 answers

Named a local dealership33%
Cited a marketplace92%

Get ahead before the rest of Laval does.

Most of these answers don’t name a Laval dealer yet. VIN Index turns your inventory into pages AI can read, quote and cite — prices, payments and the facts buyers ask about — and sends every enquiry straight to you.

See where you rankHow it works
How we measured this

One saved sample: 12 questions asked in each of Laval, answered by ChatGPT, Gemini and Perplexity with web search on October 20, 2026. Five monthly-payment, five cash-budget and two dealer-discovery questions per location, asked in French. No question names a dealership. Answers in the consumer apps can differ, and a new sample can differ from this one.

Every answer figure uses the same 36 successful answers. “Name a local dealership” means the answer text names one of the 58 dealerships we track in this area, identified from their own websites; that list is not every dealer in the area. “Cite a marketplace” means the answer’s sources include a listing marketplace or national online retailer.

These counts describe what the answers said. They are not shopper traffic, sales, or a dealership’s position within an answer, and they do not show why any dealership was or wasn’t named. Differences between individual areas rest on 36 answers each and are not reported.