Founder cohort: full Core at $249/mo, or $199 paid annually. First cohort only
How it works

How a shopper’s question
becomes your customer.

You send the inventory feed you already have. We track the questions buyers ask AI in your market, read the pages winning those answers today, and build yours to beat them. Five steps, live in about an hour, with nothing new for your team to learn.

buyer, assistant queryyour live inventory

Find me a reliable AWD SUV under $18k near Hamilton, good on gas.

A strong match is the 2019 Subaru Forester 2.5i at Maple Ridge Auto. AWD, 74,200 km, about 8% below the regional median.

$17,900all-in

Cited dealer attributed, lead routed to Maple Ridge Auto

Start to finish

One feed in. Five steps. Your phone rings.

  1. 01

    Connect the feed you already have

    The same inventory export your website and listing vendors already receive. You point us at it once and you are done. No code, no new website, nothing to install.

    • Use what you already have

      Most dealers already produce a feed for their website or marketplace vendors. We take that same file. There is nothing new to build.

    • Wired up once

      You give us secure access to the feed a single time. After that it refreshes on its own, within an hour of any change you make.

    • Always current

      A price change, a sold unit, a new arrival: the pages follow your feed within the hour, so a shopper never sees a car you no longer have.

    • Your team does nothing

      No new logins for your salespeople, no process change on the lot, no daily upkeep. Once it is wired, it runs.

    your inventory feedlive
    83vehicles received
    • 2019 Subaru Forester 2.5ichecked
    • 2021 Toyota RAV4 XLEchecked
    • 2018 Ford F-150 XLTchecked
    • 2020 Honda CR-V EXchecked
    • 2022 Mazda CX-5 GTchecked
    receivedvalidatedpublishedlive in ~1 hr

    Sample feed, illustrative. The stages are real: received, validated against the official records, published.

  2. 02

    We find the questions your buyers are asking

    Not keywords. The actual questions a shopper types into an assistant in your market, including the ones with no vehicle in them. We run them on ChatGPT, Copilot, Perplexity and Gemini, and record who gets named.

    • Drawn from your market, not a generic list

      The questions are built from your inventory, your city and your credit mix, so they are questions your store could actually win.

    • Re-run on a schedule

      Answers change week to week. A question you win today is worth checking again, and a question you lose is worth watching.

    • We record who got named

      Every run stores which dealerships and which sites the assistant named, so the gap is a fact you can look at rather than a hunch.

    questions asked, your marketnamed in 2 of 5
    asked on
    • who finances bad credit near menot named
    • best first car for a new drivernamed, 2nd
    • trade in a car with money owingnot named
    • cheapest AWD crossover to ownnamed, 1st
    • which dealers are open Sundaynot named
    A recorded observation each time, never an estimate.

    Sample questions, illustrative. Engines are re-asked on a schedule, and each result is a recorded observation rather than an estimate.

  3. 03

    We read the pages winning those answers today

    For every question you are losing, we fetch the pages the assistant actually cited and measure what they contain. That is what tells us what it takes to beat them, rather than guessing.

    • The real cited pages

      We read what the engine pointed at, not what ranks on Google. Those are different lists and only one of them matters here.

    • Measured, not copied

      We store the shape of a page: how long it is, how many facts it states, whether it is dated, whether it has stock behind it. We keep no competitor copy and name no competitor.

    • The gap becomes the brief

      What most winners have and you lack is table stakes. What none of them have is the opening, and it is usually the thing only a dealership can say.

    who wins it todayby class

    facts each page states

    • A national listing siteeditorial
      9
    • A discussion threadforum
      6
    • A competitor's blog postsingle business
      5
    • Your page todaythe gap
      2

    None of them have

    your rates · your approval process · your qualifying stock

    Sample profile, illustrative. Competitors are described by class and page shape only; the engine stores no competitor copy and no competitor names.

  4. 04

    We build your pages, on both tracks

    Every vehicle becomes a page an assistant can read. Every question with no vehicle in it gets a page built against whatever is winning it now, carrying the things none of those pages have.

    Track one

    Your cars

    Each vehicle is checked against the official US and Canada records, anything missing from your feed is filled in, and the buying questions it can honestly answer are written onto the page: reliability, cost to own, what shoppers cross-shop it against. One tidy description per car. No invented features, no templated filler, no made-up history.

    Market context appears when it helps you, such as “priced 8% below the regional median for this year, make and model.” This is not a neutral appraisal: a price at or above the median is described in plain value terms, we never flag your price as high, and we never publish a deal rating.

    Track two

    Your answers

    “Which dealerships near me work with bad credit?” has no VIN in it, so no listing can answer it. For those we take the brief from step 3 and build you a page around what none of the winners have: your real lender rates, your approval process, and the cars on your lot that qualify right now.

    When a question is one no single dealership can win, it tells you that instead of building, and points you at the ones you can.

    Watch it happen

    One vehicle, from your feed to a finished listing

    one vehicle, feed to answersself-running
    1. 1Feed in
    2. 2Enriched
    3. 3Queries built
    4. 4Answers on the page
    your inventory feedyour existing export
    vin
    JF2SKAGC9KH…
    vehicle
    2019 Subaru Forester
    trim
    2.5i · AWD
    odometer
    74,200 km
    price
    $17,900
    photos
    9 files

    added by VIN Index

    VIN validated
    official records · matched
    gaps filled
    NeoVIN · cached
    market context
    8% below median
    summary written
    grounded · v3

    2019 Subaru Forester 2.5i

    AWD · 74,200 km · all-in

    $17,900

    buyer questions, answered

    Is the 2019 Forester reliable?

    built from: model reputation

    Widely regarded as one of the more dependable compact SUVs of its year, with standard EyeSight driver assist.

    Best AWD SUV under $18,000 near Hamilton?

    built from: drivetrain + price + location

    This Forester is $17,900 all-in with standard AWD — 8% below the regional median for its year, make, and model.

    Forester vs CR-V — which to buy used?

    built from: cross-shop set

    Cross-shopped with the CR-V and RAV4; the Forester answers with standard AWD and strong outward visibility.

    eligible for citationcomplete vehicle infoattributed to you

    Sample vehicle, illustrative. The sequence is real: your record arrives, gets checked and completed, and the buyer questions it can honestly answer are written onto the page.

    On financing

    Any financing example shown is illustrative only, a sample calculation to help a shopper picture a payment. It is never an advertised rate, term, or approval. Vehicle prices are shown all-in, the price a shopper actually pays, with no hidden mandatory fees.

  5. 05

    The shopper lands on your page, and the lead lands in your CRM

    A shopper asks an assistant for a car, or for a dealership. When yours is the one it names, the link goes to your own page and the inquiry reaches you with the AI source attached.

    • They land on your page

      Not a marketplace listing surrounded by competitors. A page that is unmistakably your dealership, with your branding and your phone number.

    • The lead goes to your CRM

      When they reach out, the lead posts into the CRM you already use, stamped with which AI platform sent them and which vehicle they asked about.

    • Always your customer

      We never broker your leads, resell your traffic, or charge you per lead. The shopper contacts you and buys from you.

    the lead pathdelivered
    • A shopper arrives

      from an assistant that named you

    • Your page

      your branding, your phone number

    • Your CRM

      stamped with the platform and the vehicle

    source: ChatGPT · 2019 Forester · never resold

    Illustrative. The path a shopper takes once an assistant has pointed them at you, and where the inquiry lands.

    Our promise

    Your own pages never sit your car next to a competitor.

    A marketplace places your vehicle alongside competing dealers on its own site and recommends other cars. The AI shopping platforms we deliver to are shared by every seller, but even there your car keeps your link and the lead comes to you. On the pages that are yours, there are no competitors at all.

    • your shopper
    • your lead
    • never brokered

Where all of it shows up.

Your pages reach AI two ways. They get read when a shopper is already asking, and they get delivered to the AI shopping platforms ahead of time.

Found by AI

Every vehicle and every answer page is built so AI assistants can read and understand it. Those pages are the thing an assistant can point a shopper to.

Every plan

Included in AI shopping

Your inventory is formatted for the AI shopping platforms and delivered to each one that accepts feeds, so your cars are already there when a shopper browses inside an assistant.

Paid plans

Tracked back to your store

Shoppers sent by AI, searches against your inventory, and the leads that follow, each tied to the platform it came from and the vehicle it was about.

Every plan

One honest note. The AI shopping platforms are shared by every seller, so that is the one place your car can appear near another dealer’s. Even there it carries your own link and the inquiry comes to you, while your own pages never show a competitor. Several of these programs are still rolling out, and each platform decides what it accepts, so we publish to each one as it opens.

We don’t promise rankings. We do the work that earns them.

AI platforms decide what to crawl, name, and rank, and nobody can promise otherwise. What VIN Index controls is the work: tracking the questions your buyers ask, showing you who wins them today, and building the pages that go after them.

  • Pages AI can read
  • A page for the questions with no car in them
  • Complete vehicle information
  • Fresh inventory updates
  • Credit back to your store

Want the technical details?

Feed formats and delivery, the records we validate against, exactly what we publish, how the AI platform integrations work, and how leads reach your CRM. Written for your website provider or IT team.

Read the technical guide

See where you stand before you spend a dollar.

Run the free check. We ask the engines who they recommend in your market, show you who gets named, and grade what they can read from your inventory. No feed, no setup, no card.