Version 2026-11-01 · Effective November 1, 2026
The terms, written to be read.
These terms are the agreement between VIN Index and the dealership that signs up. They apply when you create an account, connect an inventory feed, or use any surface we publish on your behalf.
They are written in plain language on purpose. They cover the inventory service, authorized answer-page publishing, public business-fact monitoring, and separately purchased territories, including the limits on us. Your selected plan and any territory order specify what you purchase.
If you are a car shopper rather than a dealer, these terms are not your agreement. The dealership whose listing you are looking at is the party you are dealing with. How your information is handled is set out in our privacy policy.
Contents
- 1. Your account
- 2. Your inventory feed, and the authorization you give us
- 3. What we publish, and where
- 4. Your price is the all-in price
- 5. Syndication authorization
- 6. Market Hub inclusion
- 7. The AI-Ready badge
- 8. Leads are yours
- 9. Public business information and recurring checks
- 10. Plans, billing, and the introductory rate
- 11. What you agree not to do
- 12. What we do not promise
- 13. Suspension and ending the agreement
- 14. Changes to these terms
- 15. General
- 16. Answer pages and publishing authorization
- 17. Separate territory purchases
1. Your account
You need an account to list with us. You are responsible for keeping its credentials secret and for everything done through it. Tell us promptly if you believe it has been compromised.
You confirm that you are authorized to act for the dealership you sign up, that the business details you give us are accurate, and that you will keep them current. Where a dealer licence or registration number is required in your jurisdiction, you confirm it is valid and that you will tell us if it lapses.
One account covers one dealer group. Additional rooftops are added inside your account and are billed per rooftop.
2. Your inventory feed, and the authorization you give us
We publish only what your feed sends us. You authorize us to connect to the inventory source you nominate and to read your inventory from it on a recurring basis. That source is one of: an SFTP feed we pull, an HTTP endpoint you authorize, or an export key you mint from your BKD CRM tenant.
We do not scrape your inventory, and there is no fallback source. If your feed stops, your listings stop. This is a design rule, not a policy we may quietly relax.
You confirm that you own or are licensed to publish everything in the feed, including vehicle photographs, and that publishing it does not breach an agreement you have with a website provider, a photographer, or anyone else.
- We ingest, normalize, and validate each vehicle, decode the VIN against public and licensed data sources, and re-host your photographs so they load fast and stay available.
- Feed sync runs on every plan, including Free. It is a condition of listing, not a feature you can turn off: a page showing a sold car or a stale price is an advertising problem, and no plan may be configured to produce one.
- A vehicle leaves your live inventory because it left your feed. Its page then winds down on a fixed schedule (marked sold, then removed from the sitemap, then retired) so that search engines and AI crawlers are not handed a wall of dead links.
- The accuracy of the feed is yours. We normalize and we validate what we can mechanically, and we will tell you when a feed looks wrong, but we do not verify the truth of what your feed states about a vehicle.
3. What we publish, and where
When your feed is connected we publish your inventory as a set of surfaces: a listing page per vehicle, an endpoint that AI agents can query, category pages for the questions shoppers actually ask, and, on paid plans, outbound feeds to AI shopping platforms.
Your listing pages are served on a vinindex.ai subdomain by default, or on your own domain if your plan includes that and you choose it. The canonical address for your inventory is decided once, at onboarding, and is not migrated afterwards, because moving it throws away the search authority those pages have built.
Written listing copy on paid plans is generated from verified facts in your feed, the VIN decode, and licensed market data. It cannot state a specification, a history, a price, or a market figure that those sources do not support, and it is barred from stating a monthly payment, a term, or a down payment amount in generated prose. Payment figures shown anywhere on the platform are arithmetic, not model output, and their assumptions are displayed alongside them.
4. Your price is the all-in price
At signup you attest that the price in your feed is the all-in price a buyer pays, excluding only tax and government fees. That single number is what we publish as structured data on every surface, without adjustment.
This attestation is the basis of a public claim we make on our compliance page, so it is a hard requirement and not a formality. If your feed price stops being the all-in price, tell us and stop the feed. Advertising a price that omits a mandatory charge is the practice regulators on both sides of the border have moved against most directly.
Advertising law compliance for your listings remains yours. The platform enforces mechanical guardrails, and those guardrails are described in detail on our compliance page, but we are not your lawyer and we do not review your inventory for legal sufficiency.
5. Syndication authorization
By listing with VIN Index, you authorize VIN Index to syndicate your vehicle inventory to AI shopping platforms including Microsoft Copilot, ChatGPT, Google, and other AI discovery surfaces on your behalf.
Syndicated records carry your dealership as the seller and link back to your own vehicle page. We do not present your inventory under our brand on those platforms, and we do not syndicate it to a party that would resell it as a lead.
Syndication is included on paid plans. You can ask us to stop syndicating your inventory at any time, and we will stop.
6. Market Hub inclusion
You authorize us to include your listings on the VIN Index Market Hub, the cross-dealer pages on vinindex.ai that answer market-level questions such as what a buyer can get in a metro for a given monthly payment.
The Hub exists under published rules, and those rules are part of this agreement because they are what make inclusion safe for you:
- Rows state facts. There are no deal ratings, no editorial commentary on your pricing, and no scoring of one dealer against another.
- Ordering is published on the page and is the same in the markup and in the answer an agent gets. AI-Ready Verified listings group first, and inside each group the sort is mechanical on that page's own dimension, such as lowest payment.
- No position on the Hub is for sale. Nothing is auctioned, bid on, featured, or promoted by hand, and money never moves a row inside its group. Verified is a stated, checkable property of a listing that any dealer can meet, not a purchased slot.
- Every row clicks through to your own vehicle page. There is no lead form on vinindex.ai and no lead is ever captured away from you there.
- We never charge you per lead or per handoff, on the Hub or anywhere else.
7. The AI-Ready badge
Every plan carries a badge: AI-Ready Score on Free, AI-Ready Verified on paid plans. You agree to install the badge snippet on your own website where your site lets you add it. On the Free plan this is a condition of the plan, and it is what a Free account gives in place of money.
The badge is served live by us and reflects your current status. You may not host a static copy of it, alter it, or keep displaying it after your account ends. If your listings, your feed, or your endpoint stop meeting the stated requirements, the badge changes by itself to a neutral re-verify state. That is deliberate: a badge that keeps asserting something untrue is our problem before it is yours.
We understand that some website providers will not let you add a snippet. Where installation is genuinely not possible, tell us and it is not held against you.
8. Leads are yours
A buyer who contacts you through a page we publish is your customer. We deliver that inquiry to the destination you configure, by email or to your CRM, with the attribution data attached.
We do not broker, resell, share, or syndicate your leads. We do not send one dealer's inquiry to another dealer. We do not charge per lead or per handoff, and we will not introduce such a charge under another name.
You are the party responsible for the buyer information you receive. Contacting a buyer is governed by the anti-spam and telemarketing rules that apply to you, and following them is yours to do. Our respective roles in handling that information are set out in the privacy policy.
9. Public business information and recurring checks
When you sign up we read your public website once to prefill your dealership profile: your blurb, hours, address, phone, and logo. This is a convenience so you are not retyping what your own site already says.
On eligible paid plans, we also periodically check public business profiles, directories, and your own contact or about pages against the business facts you confirm. Checks may include business-profile sources cited in AI answers. We look for conflicting names, addresses, phone numbers, website destinations, closure status, and sales or service hours. You authorize these recurring business-profile checks as part of the service.
We keep source links, observed business facts, scan dates, and your confirmations or dismissals so you can review the evidence. A finding is a discrepancy to investigate, not proof that a source is wrong or that citations were lost. We do not change third-party profiles on your behalf or promise that their operators will correct them.
We read profile information only. We never read your inventory from your website, at signup or afterwards. These checks exclude inventory collections and vehicle-detail URLs. Inventory comes from an authorized feed or it does not come at all.
10. Plans, billing, and the introductory rate
Plans are priced per rooftop, at one flat price at any lot size, billed monthly or annually. There are no lot-size bands and no per-vehicle charges. An annual plan is advertised as an effective monthly rate and is charged once a year at twelve times that rate.
Your selected plan at checkout sets the price, billing period, and included features. Free has no subscription charge. Paid inventory plans are Core, Pro, and Max, including their introductory-rate equivalents; territory purchases are separate add-ons and are not included in an inventory subscription.
You are billed in the currency of the country on your dealer record. Payments are processed by Stripe; we do not store your card details.
The introductory rate is open for a fixed, dated window. Checking out at any time in that window locks the introductory rate for 24 months. Whether you are in the window is fixed by the date you check out, resolved on our side and recorded on your account. When the lock ends, your plan moves to standing pricing. That is disclosed on the plan card when you buy and emailed to you 30 days before it happens. There is no lifetime lock.
The current introductory-rate window is open through December 31, 2026 (Toronto time) and gives a 24-month lock to every checkout in it; after that date the offer closes. The lock depends on remaining continuously subscribed; cancelling and returning does not restore an earlier introductory rate.
Cancel whenever you like. Cancellation takes effect at the end of the period you have paid for, and we do not prorate a partial period. Fees already paid are not refundable except where the law requires it. If we change standing prices we will give you at least 30 days notice before it affects you.
11. What you agree not to do
The value of this platform to a dealer depends on agents being able to trust what it says. These limits protect that.
- Do not send us inventory you do not have, cannot sell, or have already sold, and do not send prices you will not honour.
- Do not send us fabricated vehicle facts, including history, condition, or specification claims your own records do not support.
- Do not resell, sublicense, or provide third parties with access to your agent endpoint or your syndication feeds.
- Do not attempt to interfere with, overload, reverse engineer, or gain unauthorized access to the platform or to another dealer's data.
- Do not use the platform to advertise in a way that breaks the advertising rules that apply to you.
12. What we do not promise
We cannot promise that any AI assistant will cite you, name you, rank you, or send you a buyer. No one can. What we do is publish your inventory in the form those systems can read, put it where they look, and show you what actually happened. Whether a given engine cites you on a given day is not ours to control, and any claim otherwise from anyone in this market is worth distrusting.
We do not sell inventory position. No dealer can pay to outrank another dealer within an inventory ordering group on dealer inventory surfaces, the Market Hub, or the inventory agent endpoint. The published Verified-first rule still applies. Separately purchased territories concern exclusivity for specified content on our service, as described in section 17; they do not buy inventory rank or control results on an AI platform.
The service is provided as is. We aim for continuous availability and we do not guarantee it. To the extent the law allows, we exclude implied warranties, and our total liability to you for any claim is limited to the fees you paid us in the 12 months before it arose. Neither of us is liable to the other for indirect or consequential loss, including lost profits or lost sales.
13. Suspension and ending the agreement
You can close your account at any time. We can suspend or close an account for non-payment, for a breach of section 11, or where a feed is publishing prices or availability we have told you are wrong and the problem is not fixed.
When an account ends, we stop publishing your inventory and your pages wind down on the same staged schedule a sold vehicle follows, so the retirement is clean rather than a sudden wall of dead links. Your badge stops being served. You can ask us for an export of your dealer record and your lead history, and you can ask us to delete them, as described in the privacy policy.
14. Changes to these terms
These terms carry a version. When we make a substantive change we publish a new version and ask you to accept it; we do not treat continued use as silent agreement to a material change. Corrections that do not change what either of us has agreed to may be made without a new version.
The version you accepted, and when you accepted it, is recorded on your dealer record. Publishing a newer version does not rewrite an earlier acceptance. Existing dealers remain on their accepted agreement until they expressly accept a substantive revision, including the automatic-publishing terms in section 16.
15. General
This agreement is governed by the laws of the Province of Ontario and the federal laws of Canada applicable in it, and the courts there have jurisdiction over any dispute, without limiting any right you have to bring a claim where you are located if the law gives you one.
If a provision turns out to be unenforceable, the rest stays in force. Our not enforcing something once does not waive it. You may not assign this agreement without our consent; we may assign it as part of a sale or reorganization of the business.
These terms, together with the privacy policy, the plan you selected at checkout, and any separately agreed written territory order, are the whole agreement between us about the service. A territory order must identify its scope and commercial terms; it does not override the inventory-ordering or lead-ownership rules in these terms.
16. Answer pages and publishing authorization
Paid plans include up to 15 active answer pages on Core, 40 on Pro, and 100 on Max, including introductory-rate equivalents. Free includes no generated answer pages. Vehicle listing pages, mechanical inventory facets, Market Hub pages, and separately purchased territory content do not consume this allowance. It is an active-page allowance, not a lifetime build count or a per-page charge.
Paid plans include automatic selection, generation, publication, and maintenance of answer pages, and we record your publishing authorization when the paid plan starts. It covers dealer pages hosted by VIN Index, including pages served on a configured custom domain; it does not authorize us to edit an external dealership website.
On a paid plan we select topics supported by your dealership evidence, generate source-checked answers, and publish and update them without asking you to approve each page. Required missing facts block publication. You remain responsible for the accuracy of the business information you supply and confirm, and you can pause automatic publishing in dashboard settings or write to hello@vinindex.ai to withdraw its authorization. Pausing does not cancel billing or remove already published pages, and factual safeguards still apply.
Existing pages above a new allowance remain public and maintained while you retain a paid content plan; new topics wait until capacity opens or you upgrade. A downgrade to Free stops generated-content automation. Vehicle pages follow the sold protocol; answer pages have their own retirement rules and are not automatically treated as sold vehicles.
Monthly performance review and included topic replacement are planned, but performance-based replacement is not currently enabled. We will disclose its operating rules before enabling it. No page allowance, publishing authorization, or measured result is a promise of a citation, ranking, visitor, or lead.
17. Separate territory purchases
A territory is a separate, fixed-price content-exclusivity purchase, allocated first come rather than by auction. The written order must name the rooftop, covered brands or published intent categories, geographic market, price, start date, duration, renewal and cancellation terms, and the content and distribution included. An inventory subscription alone does not reserve a territory.
For a new-vehicle brand territory, exclusivity concerns the enriched merchandising layer VIN Index supplies for the covered brand and market, such as model pages, market-answer content, and the agreed syndication. Other dealers can still publish facts-only new-vehicle listings and remain agent-discoverable. Buying a territory never hides another dealer's inventory or changes mechanical inventory ordering.
Practices territories for defined financing, approvals, service, or process categories are planned, not included in any current inventory plan. Before offering one, we will publish its category and market boundaries and disclose any effect on competing answer pages before a dealer builds affected content. This agreement alone does not authorize a future practices-territory takedown.
Territory exclusivity applies only to the specified content VIN Index supplies on its service. It does not prevent competitors from publishing elsewhere, control an AI engine's answers, or promise exclusive citations, ranking, traffic, or leads. Your underlying inventory subscription and the lead-ownership rules continue to apply.
Questions about these terms
Write to hello@vinindex.ai. For anything about how information is handled, the privacy policy is the more useful document, and privacy requests go to the same address.
This page describes our agreement with you. It is not legal advice, and it does not tell you whether your own advertising meets the rules that apply to your dealership.
Version 2026-11-01 · Effective November 1, 2026