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AI visibility benchmark · London, ON · Sep 30

London buyers are asking AI where to buy a car.
No dealership owns these answers yet.

We asked ChatGPT, Gemini and Perplexity 12 real buyer questions in 6 parts of the London area. 81% of the 210 answers sent buyers to a marketplace, and the most-named dealership showed up in just 33. The lead is up for grabs — see where you stand before your competitors do.

Use your dealership or dealer-group email; a personal email works too. We also check your website’s AI readiness. Free.

Geminisaved Sep 30

“What's the best used seven-passenger SUV I can get for CAD $800 a month in London?”

The answer named

  • South West Auto Group
  • Finch Used Cars
  • Oxford Dodge Chrysler Jeep Ram

And sent the buyer to

  • cargurus.ca
  • clutch.ca
  • mapleauto.ca
  • northlondontoyota.com
One of 210 saved answersall questions ↓

The dealerships AI names in London

The whole field is bunched together: the leader is named in 33 of 210 answers, and a handful of answers separates the top three from the pack. Counted across the 108 tracked London area dealerships; ties share a rank. Nothing is paid for — VIN Index members are counted exactly like everyone else.

  1. 1South West Auto Group33 of 210
  2. 2Eichenberg Chrysler16 of 210
  3. 3519 Cars12 of 210
  4. 3Degroote-Hill Chevrolet Buick GMC12 of 210
  5. 5Dale Wurfel Chrysler Dodge Jeep11 of 210
  6. 5Larry MacDonald Chevrolet Buick GMC Ltd.11 of 210
  7. 5Stratford Motor Products11 of 210
  8. 5Strickland's Automart11 of 210
  9. 9Stauffer Motors10 of 210
  10. 10Tillsonburg Kia9 of 210
  11. 10Woodstock Hyundai9 of 210
  12. 12Stratford Honda8 of 210
  13. 12Stratford Nissan8 of 210
  14. 12WiseCars Inc.8 of 210
  15. 15Honda Woodstock7 of 210
  16. 15Stratford Subaru7 of 210
  17. 15Woodstock Nissan7 of 210
  18. 18Arrow Motors5 of 210
  19. 18Empire Auto Group5 of 210
  20. 18Gord Anderson GM5 of 210
  21. 18McDonnell Motors5 of 210
  22. 18Stratford Hyundai5 of 210
  23. 18Strickland's Stratford Toyota5 of 210
  24. 18Woodstock Mazda5 of 210
  25. 18Woodstock Volkswagen5 of 210
  26. 26Anderson Kia4 of 210
  27. 26St Thomas Auto Sales4 of 210
  28. 26St. Thomas Nissan4 of 210
  29. 26The Car Guy4 of 210
  30. 26Woodstock Toyota4 of 210
  31. 315 Star Dealers Inc. London3 of 210
  32. 31Finch Used Cars3 of 210
  33. 31Oxford Motors3 of 210
  34. 31Sunset Auto Sales3 of 210
  35. 31Woodstock Chrysler Dodge3 of 210
  36. 36Cedar Auto2 of 210
  37. 36Dino's Cars2 of 210
  38. 36First Car INC2 of 210
  39. 36Maple Auto2 of 210
  40. 36Number One Auto Sales2 of 210
  41. 36Target Auto Centre2 of 210
  42. 36Titanium Auto2 of 210
  43. 43Avanti Motors1 of 210
  44. 43Empress Auto1 of 210
  45. 43Expressway Ford1 of 210
  46. 43Finch Chevrolet1 of 210
  47. 43Highway Motors1 of 210
  48. 43London Auto Valley1 of 210
  49. 43London Used Car Superstore1 of 210
  50. 43My Kinda Car1 of 210
  51. 43MyMotors1 of 210
  52. 43North London Toyota1 of 210
  53. 43Oxford Dodge Chrysler Jeep Ram1 of 210
  54. 43Stratford City Mazda1 of 210
  55. 43Tiger Auto Sales Ltd.1 of 210
  56. 43Westgate Honda1 of 210
  57. 43Woodstock Ford1 of 210

See where you rank, and why

Your dealership highlighted on this board, plus your own report with the exact answers London buyers got.

Use your dealership or dealer-group email; a personal email works too. We also check your website’s AI readiness. Free.

Who AI names in London, by what the shopper wants

The same 108 dealerships, counted on questions about one need at a time. A dealership named for financing is rarely the one named for selling a car. Each list is a count of answers, not a grade — and nothing on it can be bought.

Financing a used car in London

Named across 72 answers to 24 questions like “best car loan rates from dealerships in London”, asked of ChatGPT, Gemini and Google AI Mode, November 2026.

  1. 1South West Auto Group19 of 72
  2. 2Eichenberg Chrysler10 of 72
  3. 3Dale Wurfel Chrysler Dodge Jeep9 of 72
  4. 4Degroote-Hill Chevrolet Buick GMC9 of 72
  5. 5519 Cars8 of 72
  6. 6Tillsonburg Kia8 of 72
  7. 7St. Thomas Nissan7 of 72
  8. 8Arrow Motorslive inventory6 of 72
  9. 9Larry MacDonald Chevrolet Buick GMC Ltd.6 of 72
  10. 10Silverstone Motors6 of 72

and 44 more dealerships named at least once.

By town: London · St. Thomas · Stratford · Strathroy · Tillsonburg · Woodstock

Bad-credit car financing in London

Named across 90 answers to 30 questions like “bad credit car loans in London”, asked of ChatGPT, Gemini and Google AI Mode, November 2026.

  1. 1NOS Motors Auto Finance20 of 90
  2. 2South West Auto Group17 of 90
  3. 3Silverstone Motors14 of 90
  4. 4519 Cars12 of 90
  5. 5Stauffer Motors10 of 90
  6. 6Eichenberg Chrysler9 of 90
  7. 75 Star Dealers Inc. London8 of 90
  8. 8Arrow Motorslive inventory8 of 90
  9. 9Stratford Nissan8 of 90
  10. 10Tillsonburg Kia8 of 90

and 34 more dealerships named at least once.

By town: London · St. Thomas · Stratford · Strathroy · Tillsonburg · Woodstock

Selling a car in London

Named across 90 answers to 30 questions like “best place to sell a used car in London”, asked of ChatGPT, Gemini and Google AI Mode, November 2026.

  1. 1South West Auto Group15 of 90
  2. 2Woodstock Hyundai10 of 90
  3. 3Dale Wurfel Chrysler Dodge Jeep9 of 90
  4. 4Degroote-Hill Chevrolet Buick GMC9 of 90
  5. 5Silverstone Motors9 of 90
  6. 6McDonnell Motors8 of 90
  7. 7Stratford Subaru8 of 90
  8. 8Strickland's Automart8 of 90
  9. 9519 Cars7 of 90
  10. 10Arrow Motorslive inventory6 of 90

and 38 more dealerships named at least once.

By town: London · St. Thomas · Stratford · Strathroy · Tillsonburg · Woodstock

Trading in a car in London

Named across 12 answers to 4 questions like “should I sell my car privately or trade it in London”, asked of ChatGPT, Gemini and Google AI Mode, November 2026.

  1. 1South West Auto Group4 of 12
  2. 2Courtesy Ford Lincoln3 of 12
  3. 3Silverstone Motors3 of 12
  4. 4Finch Chevrolet2 of 12
  5. 5Finch Chrysler Dodge Ram2 of 12
  6. 6London Used Car Superstore2 of 12
  7. 75 Star Dealers Inc. London1 of 12
  8. 8Autostrada Inc1 of 12
  9. 9Forest City Motors1 of 12
  10. 10Leavens Chrysler Dodge Jeep Ram1 of 12

and 7 more dealerships named at least once.

The full page: every dealership, what the assistants said, and the questions asked

Car service in London

Named across 15 answers to 5 questions like “best car dealership service department in London”, asked of ChatGPT, Gemini and Google AI Mode, November 2026.

  1. 1London Honda4 of 15
  2. 2North London Toyota4 of 15
  3. 3Oakridge Ford3 of 15
  4. 4Westgate Honda3 of 15
  5. 5Finch Chevrolet2 of 15
  6. 6Finch Chrysler Dodge Ram2 of 15
  7. 7Finch Hyundai2 of 15
  8. 8Mercedes-Benz London2 of 15
  9. 9Autostrada Inc1 of 15
  10. 10Courtesy Ford Lincoln1 of 15

and 7 more dealerships named at least once.

The full page: every dealership, what the assistants said, and the questions asked

Leasing a car in London

Named across 12 answers to 4 questions like “best car lease deals in London”, asked of ChatGPT, Gemini and Google AI Mode, November 2026.

  1. 1Finch Nissan2 of 12
  2. 2London Nissan2 of 12
  3. 3Mercedes-Benz London2 of 12
  4. 4BMW London1 of 12
  5. 5Finch Chevrolet1 of 12
  6. 6Finch Hyundai1 of 12
  7. 7LAND ROVER LONDON1 of 12
  8. 8Leavens Chrysler Dodge Jeep Ram1 of 12
  9. 9London Honda1 of 12
  10. 10North London Toyota1 of 12

and 2 more dealerships named at least once.

The full page: every dealership, what the assistants said, and the questions asked

Chrysler dealers in London

Named across 6 answers to 2 questions like “best Chrysler dealer in London”, asked of ChatGPT, Gemini and Google AI Mode, November 2026.

  1. 1Leavens Chrysler Dodge Jeep Ram4 of 6
  2. 2Oxford Dodge Chrysler Jeep Ram4 of 6
  3. 3Finch Chrysler Dodge Ram3 of 6
  4. 4Empire Auto Group1 of 6
  5. 5London Kia1 of 6

Dodge dealers in London

Named across 6 answers to 2 questions like “best Dodge dealer in London”, asked of ChatGPT, Gemini and Google AI Mode, November 2026.

  1. 1Oxford Dodge Chrysler Jeep Ram6 of 6
  2. 2Leavens Chrysler Dodge Jeep Ram5 of 6
  3. 3Finch Chrysler Dodge Ram2 of 6
  4. 4Empire Auto Group1 of 6
  5. 5Oxford Motors1 of 6
  6. 6Silverstone Motors1 of 6

Ford dealers in London

Named across 6 answers to 2 questions like “best Ford dealer in London”, asked of ChatGPT, Gemini and Google AI Mode, November 2026.

  1. 1Courtesy Ford Lincoln5 of 6
  2. 2Oakridge Ford5 of 6
  3. 3Highbury Ford4 of 6
  4. 4Silverstone Motors2 of 6
  5. 5Empire Auto Group1 of 6
  6. 6Finch Chevrolet1 of 6
  7. 7Finch Chrysler Dodge Ram1 of 6
  8. 8Oxford Dodge Chrysler Jeep Ram1 of 6
  9. 9South West Auto Group1 of 6
  10. 10The Car Guy1 of 6

Honda dealers in London

Named across 6 answers to 2 questions like “best Honda dealer in London”, asked of ChatGPT, Gemini and Google AI Mode, November 2026.

  1. 1London Honda6 of 6
  2. 2Westgate Honda6 of 6
  3. 35 Star Dealers Inc. London1 of 6
  4. 4Empire Auto Group1 of 6
  5. 5Finch Nissan1 of 6
  6. 6Honda Woodstock1 of 6
  7. 7Stratford Honda1 of 6
  8. 8Target Auto Centre1 of 6

Nissan dealers in London

Named across 6 answers to 2 questions like “best Nissan dealer in London”, asked of ChatGPT, Gemini and Google AI Mode, November 2026.

  1. 1Finch Nissan6 of 6
  2. 2London Nissan5 of 6
  3. 3Silverstone Motors2 of 6
  4. 4Empire Auto Group1 of 6
  5. 5Maple Auto1 of 6
  6. 6North London Toyota1 of 6
  7. 7Oxford Dodge Chrysler Jeep Ram1 of 6
  8. 8South West Auto Group1 of 6
  9. 9Target Auto Centre1 of 6

Dealers on VIN Index link to their live inventory. Membership never affects a board — the lists count AI answers only.

Your opportunity in London

Most of these answers are still up for grabs.
Here’s how to take them first.

93of 210

London buyer answers name no tracked local dealer yet

We do thisAnswer pages built around these exact questions, filled with your inventory.

72of 115

Dealer sites missing vehicle data AI can read

No complete machine-readable price, mileage and year on the vehicle pages.

We do thisEvery vehicle published with its price, mileage and year labelled for AI.

66of 131

Inventory hidden behind JavaScript

Vehicle pages that don’t fully appear to most AI crawlers.

We do thisVehicle pages served as plain, readable HTML.

74of 115

Dealer sites turn away an AI crawler

At least one refused — most often ClaudeBot, GPTBot, PerplexityBot.

Your fixAllow AI crawlers in your site’s firewall or bot settings — usually a single setting.

VIN Index publishes your inventory as pages AI can read and cite — straight from your feed, with no change to your website — and every enquiry goes to you. The first dealers here to do it are competing with almost no one.

See where you rank

Website figures: the newest VIN Index AI-readiness check of every London area dealership website we track (133 sites, Aug 4–Nov 10) — wider than the 108 dealerships on the leaderboard, which are the ones we match by name in answers. Each card counts only the sites where that particular check gave a clear result, so each has its own total. Sites may have changed since. Totals across dealerships, never about one.

The VIN Index content engine

AI quotes pages that answer the question.
We write them for you.

  1. 01

    Finds the questions

    The buyer questions AI is fielding in London — like the 12 on this page — matched to what you have on the lot.

  2. 02

    Writes the answers

    A page for each question, built from your live inventory, prices and payments, published on your own VIN Index site.

  3. 03

    Tracks the citations

    Regular checks across ChatGPT, Gemini and Perplexity show which pages AI is quoting, and which questions to answer next.

An Ottawa used-car dealership, on the content engine

40 answer pages · through Sep 28

0→10

From invisible to named in nearly half its buyer answers (10 of 21) in 10 weeks.

14days

From its first answer page going live to AI citing it as the source.

171

Times AI cited its VIN Index pages in the last 14 days, across 37 different buyer questions.

The dealership’s own tracked questions, not this page’s sample, and none names a dealership. “Named” compares the same questions and assistants in its first ten days of checks (Jul 18) and its latest ten (Sep 28). Citation counts are from our checks, not buyer traffic. One dealership’s result, not a guarantee.

See where you rank

210

AI answers saved across 6 parts of the London area

81%

cite a listing marketplace like CarGurus, AutoTrader or Clutch

56%

name one of the 108 tracked local dealerships in the answer itself

33 of 210

the most any single London dealership was named — nobody's running away with it

The 12 questions, asked in every area

  • What's a good used car for commuting in London for under CAD $400 a month?
  • I need a used AWD vehicle for winter in London. What's a good option under CAD $25,000?
  • What's the best used seven-passenger SUV I can get for CAD $800 a month in London?
  • What's the best used seven-passenger SUV under CAD $30,000 in London?
  • I need a used AWD vehicle for winter in London. What can I get for CAD $600 a month?
  • I'm paying cash for a used commuter car in London. What can I get for CAD $15,000?
  • What used SUV should I buy for under CAD $25,000 in London?
  • What used SUV can I get for around CAD $500 a month in London?
  • I have CAD $20,000 cash to spend on a used car in London. What should I buy?
  • What kind of used car can I get for CAD $400 a month in London?
  • Which independent used car dealerships should I consider in London?
  • Where should I buy a used car in London?

Each asked in London, Woodstock, Stratford, St. Thomas, Tillsonburg, Strathroy — 210 answers in all. No question names a dealership, so a dealer only counts when AI brings them up on its own.

Where the answers send buyers

Which websites the 210 answers pointed buyers to. The marketplaces publish a price and a payment for every car in one place — exactly what a budget question asks for — so that’s where the answers go.

81%

of answers cite a listing marketplace

79%

of answers cite a local dealership’s own website

Linking isn’t recommending: an answer can list a dealer’s page among its sources — any dealer’s, not only the 108 on the leaderboard — without naming that dealer to the buyer. That’s why this is higher than the 56% of answers that name one.

  1. 1cargurus.ca133 / 210
  2. 2carpages.ca71 / 210
  3. 3clutch.ca70 / 210
  4. 4kijiji.ca64 / 210
  5. 5southwestautogroup.ca51 / 210
  6. 6autorama.ca30 / 210
  7. 7autotrader.ca25 / 210
  8. 8canadadrives.ca24 / 210
  9. 9kitchener.tabangimotors.com23 / 210
  10. 10btownautosales.ca22 / 210

The questions no London dealer is winning yet

How often each question’s answers named a local dealership, across every area and every assistant. “Where should I buy a used car in London?” gets a dealer named 100% of the time; the budget questions are where the answers go elsewhere.

  1. What's a good used car for commuting in London for under CAD $400 a month?27%
  2. I need a used AWD vehicle for winter in London. What's a good option under CAD $25,000?33%
  3. What's the best used seven-passenger SUV I can get for CAD $800 a month in London?33%
  4. What's the best used seven-passenger SUV under CAD $30,000 in London?35%
  5. I need a used AWD vehicle for winter in London. What can I get for CAD $600 a month?53%
  6. I'm paying cash for a used commuter car in London. What can I get for CAD $15,000?56%
  7. What used SUV should I buy for under CAD $25,000 in London?56%
  8. What used SUV can I get for around CAD $500 a month in London?59%
  9. I have CAD $20,000 cash to spend on a used car in London. What should I buy?67%
  10. What kind of used car can I get for CAD $400 a month in London?67%
  11. Which independent used car dealerships should I consider in London?78%
  12. Where should I buy a used car in London?100%

Share of that question’s answers (15 each) naming at least one tracked local dealership.

The assistants don’t answer alike

Same questions, same areas, same day. How often each one named a local dealership, and how often it pointed to a marketplace.

ChatGPT71 answers

Named a local dealership51%
Cited a marketplace68%

Gemini68 answers

Named a local dealership71%
Cited a marketplace79%

Perplexity71 answers

Named a local dealership46%
Cited a marketplace96%

Get ahead before the rest of London does.

Most of these answers don’t name a London dealer yet. VIN Index turns your inventory into pages AI can read, quote and cite — prices, payments and the facts buyers ask about — and sends every enquiry straight to you.

See where you rankHow it works
How we measured this

One saved sample: 12 questions asked in each of London, Woodstock, Stratford, St. Thomas, Tillsonburg, Strathroy, answered by ChatGPT, Gemini and Perplexity with web search on September 30, 2026. Five monthly-payment, five cash-budget and two dealer-discovery questions per location. No question names a dealership. Answers in the consumer apps can differ, and a new sample can differ from this one.

Every answer figure uses the same 210 successful answers. “Name a local dealership” means the answer text names one of the 108 dealerships we track in this area, identified from their own websites; that list is not every dealer in the area. “Cite a marketplace” means the answer’s sources include a listing marketplace or national online retailer.

These counts describe what the answers said. They are not shopper traffic, sales, or a dealership’s position within an answer, and they do not show why any dealership was or wasn’t named. Differences between individual areas rest on 35 answers each and are not reported.