Dupuis Ford was the answer 6 times out of 8. Someone else took the other 2.

Dupuis Ford appeared in 14 of 36 Casselman buyer answers. #2 of 2 named dealerships.

We asked ChatGPT and Perplexity the questions Casselman buyers ask — monthly payments, cash budgets, where to buy — and counted every dealership named, you included, the same way. Across the whole Eastern Ontario area: 14 of 216 answers.

1. Laplante Chevrolet Buick GMC12 of 36
2. Dupuis Fordyou9 of 36

Name mentions among the local dealerships we track. The headline also counts answers that linked your site.

A dated sample of saved ChatGPT and Perplexity answers (September 30, 2026), not shopper traffic or a position inside an answer. See the full Eastern Ontario area findings ↗

These are the 2 questions we put to all 4 engines.

Word for word, exactly as a shopper would type them. Every finding below comes from the answers to these, nothing else.

We built them from your own inventory — a car on your lot, your biggest categories, your payments — and anchored them to Casselman. These are questions you should be showing up for.

None of these questions use your dealership’s name. Asking an AI assistant about your store by name is a different test: it shows whether the assistant knows you, not whether it sends you a buyer who hasn’t picked a store yet.

Two marketplaces and rival dealerships beat you on your own inventory.

All 2 of these questions were about cars sitting on your lot, in Casselman, the market you serve. You were a correct answer every time, and 2 of 8 went to someone else.

Being linked at the bottom of an answer is not the same as being the answer. Dupuis Ford was the recommendation in 6. Two competitors split the other 2 between them, which is why no single name below looks like it is beating you. Together, they are.

80 citations across those 8 answers. 20 send the shopper to you.

Every source an AI answer cites is a door the shopper can walk through. Here's where each of those 80 doors actually leads:

We asked ChatGPT what buyers ask every day

Your stock earns 3 research questions. Your site answers 3.

Shoppers put these questions to AI assistants before they know a year, make or model to search for — and each one is a question about Casselman. Engines retrieve pages; a site with no page shaped like the question has nothing to be retrieved for. Every question below is earned by cars we read on your own site, and every “answered” links the page of yours that proves it.

• “Which used Ford models hold up best? I'm shopping in Casselman.”ANSWERED — YOUR PAGE ↗
• “can I get a car loan with bad credit in Casselman?”ANSWERED — YOUR PAGE ↗
• “what's my car worth as a trade-in in Casselman?”ANSWERED — YOUR PAGE ↗

What shoppers see vs. what AI can read

SHOPPERS SEE THIS

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
	<html xmlns="http://www.w3.org/1999/xhtml" xml:lang='en' lang='en'>
	<head>
		<title>Dupuis Ford | Ford Dealership in Casselman near Ottawa</title>
<meta  http-equiv="Content-Type" content="text/html; charset=ISO-8859-1" />
<meta  name="geo.placename" content="603 St. Isidore Rd, Casselman, ON, K0A 1M0" />
<meta  http-equiv="content-language" content="en" />
<meta  http-equiv="Expires" content="-1" />
<meta  http-equiv="Cache-Control" content="no-cache;max-age=0" />
<meta  itemprop="name" content="  " />
<meta  itemprop="image" content="https://www.dupuisford.com/images/

AI READS THIS

4 things standing between your inventory and AI answers

Paste the prompt into ChatGPT, Claude, or Gemini and it will independently check the findings above against your live site.